The impact of the social media on our lives is undeniable. Whether it is for personal use or for your business, proper use of social media can easily boost your image and give you that cutting edge in whichever field you use it in.

There is a huge variety of platforms that gives the users wide range of options to choose from. What you choose and how you these social media tools can make all the difference in boosting your field of interest.

With almost 60% Smartphone user market worldwide in the age group of 18 to 25, social media apps are essential for connecting others with similar interests.

yammerThe social media platforms provide these youngsters with many opportunities and benefits; not only for the individuals but also for communities. Social interactions using these apps are valuable in developing and bolstering business as well as personal interests.

Selecting and using them wisely can make all the difference in your success rate of being noticed!

Essentials for developing Social Media

While developing social media based applications for smart phones, Microsoft Inc. keeps in mind the following objectives –

  • Understanding what holds the interest of the younger population looking greater technological advances in their smart phones, laptops and other electronic devices.
  • Have a clear idea of the market as well as the specific needs of a particular group which is to be targeted.
  • Carrying out extensive surveys to understand the essentials of what the user requirements.

Microsoft has always been on the forefront in developing the best of social media platforms. Its research focuses on three key factors – the futuristic trends, easy interface and the optimal user experience.

yammer_02Platforms like Yammer give a cutting edge to organizations by keeping their employees connected. It is a perfect tool for an organization as it increases productivity by streamlining internal communication.

It is also a perfect alternative to traditional methods of communications such as email, meetings, etc as it provides fluid and spontaneous communication in real time. It’s cross platform connectivity on apps for Android, iOS and Windows  gives a smarter way to collaborate across all verticals.

This in turn leads to improved corporate environment which is so essential as it leads to better team building. It is also ideal for collaboration with external groups. The mere functionality of its superb user interface makes it stand out amongst its own niche.

Important Ingredients Of Any Social Media Platform

A social media platform offers a value addition that is so essential by targeting a particular group after understanding their requirements.

  • Understanding the Competition – It is essential to understand what the competition is offering and give something that is more than that. For every social platform there are many competitors. Microsoft offers incentives to entrepreneurs for developing a leading platform and adapts only the best.
  • Frequent Up-gradation – No social media can succeed without a dynamic up gradation that caters to the changing needs of the users Microsoft uses some of the best technology to understand their user’s need and upgrades the various social platforms regularly to suit the ever increasing aspirations of the audience.
  • Marketing Strategy – No social media can succeed unless there is a campaign that magnifies its achievements as well as differentials that sets it apart from the competition. Regular interaction helps Microsoft Technologies maintain a huge impact because of the brand image while developing any social media platform. Hence it offers the most user friendly social media apps as well as other services.
  • Importance of Help Desk – Having an interactive customer support is core of any business in Microsoft Technologies. It has some of the best customer services in the domain that caters to all the customers’ needs.

The transition time for development of social media apps is ever decreasing and Microsoft has been well up in giving the best of social media solutions that lead to new experiences in digital living.

David Sacks, the Founder of Yammer feels that the benefits of Yammer extend well beyond enriched internal communication as, “The companies which use Yammer have employees who feel more connected to their co-workers as well as to the company’s mission.”

 

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